Early connection between young people and technical and maritime companies

Frau mit gestreiftem Pullover und langen Haaren steht vor einem grünen Schiff am Wasser.
Founder
Janne Silden is a mechanical engineer with more than 20 years of experience in international maritime technology companies.

Her professional background includes engineering, sales and executive leadership, including Managing Director roles at Wärtsilä and Kongsberg Maritime.

Since 2023, she has worked in advisory roles, hosts an international maritime podcast as part of the HANSA.news global media portfolio, and moderates industry panels and events.

Why an Academy

The shortage of skilled labour in technical and maritime professions is already a reality and increasingly impacts growth, innovation and operational stability.

For technical companies, the challenge begins much earlier than during recruitment.

Technical companies are often barely visible during early career orientation. At the same time, technical education and study paths do not automatically lead to long-term careers in the industry.

Around one in eight students drops out of STEM studies, while approximately 30% change fields during their studies. At the same time, a structural imbalance remains: women are underrepresented when entering technical fields and are disproportionately lost over time (Education and Training Monitor 2025). A lack of role models, limited exposure to real working environments and the low visibility of women in technical professions continue to play an important role.

This makes early and continuous connection between industry and young people increasingly necessary.

Why a Talent Pipeline

Companies currently rely on qualified candidates entering the labour market after completing vocational training or university studies.

By that stage, expectations about professional reality are often already shaped and frequently differ from the actual demands of working life, particularly regarding responsibility, collaboration and decision-making. These gaps are difficult to correct once people have entered the company.

The Academy starts much earlier, during the phase when expectations, interests and career decisions are still developing. Participants gain direct insights into technical and maritime working environments and gain a more realistic understanding of what working in these industries actually requires.

For companies, this reduces onboarding time, lowers early turnover, and avoids unnecessary hiring costs.